This seminar is both for start-ups and experienced entrepreneurs. In this 3 hour session Evert Bopp will share his experience as one of Irelands most prolific Twitter users,  as well as  his 10 years of using Linkedin, 4+ years of blogging and Facebook useage to indicate how these free tools can be applied to create an efficient and valuable online identity for an established and start-up business.

You will be shown how to create a Twitter, Linkedin & Facebook account and how to set up a blog. Follwoing that you will be shown how to maintain this identity and how to avoid pitfalls and mistakes.

Participants are expected to have at least a basic (ECDL) level of computer & Internet proficiency.

Seminar topics:

• Introduction to Social Media.
• Uses and benefits of an online presence for your business.
• Some examples of successful business online profiles.
• Creating a Twitter, Facebook & Linkedin profile.
• Preparing your content and scheduling it in.
• Optimising content for search engines.
• How to promoting you online identity